take a minute

Promote your company wellbeing strategy to attract staff, especially the newest entrants, Generation Z
19 Jan 2022
by Sam

With job vacancies reaching a record high across the UK, businesses are struggling to attract and retain staff.  So what can you do to set your organisation apart from the crowd and recruit new talent? 

Throwing more money at this recruitment challenge just doesn't cut it. The best talent out there will certainly be considering several options. Yes, a higher salary helps but it's only a small piece of the puzzle, especially with today's generation Z entering the workforce.

the impact of Generation Z

Generation Z job seekers are the newest demographic to join the working ranks and they come with very distinctive workplace expectations and preferences. Born between 1996 and early 2000’s, Generation Z is the most technically literate group to enter the workforce. They understand that in today’s connected world work doesn’t necessarily stop the minute you walk out the door at 5pm. Instead, they’re looking for workplace flexibility that allows them to take time off as they need it, take advantage of remote working opportunities, and enjoy a culture of “unplugging” when needed.

Workplace expectations of Generation Z require dramatic rethinking for many businesses but after the seismic shift of workplace practices following the pandemic this is surely the catalyst for dynamic changes.

workplace wellbeing strategies

There is a distinct competitive advantage for companies who make a commitment to invest in employee wellbeing and mental health and use this as an advantage in recruiting and retaining staff. Some global companies, such as Uipath, have publicly stated that they invest 1% of all employee salaries to health and wellness programmes.

Work stress is no joke and it’s on the minds of job seekers.  In 2020, 79% of British adults in employment commonly experienced work-related stress . Supporting the mental health and wellbeing of employees will go a long way toward hiring the right people and preventing burnout.

where to start with wellbeing strategies in recruitment?

Make workplace wellness and mental health of employees a priority. Whether it’s in your job ads, on career pages or social media profiles such as LinkedIn, or during communications with candidates, a mention of your company’s wellness efforts can say a lot about the culture. Sharing the ways in which your organisation cares about and supports employee health and well-being, and making it an integral part of your recruitment strategy, could be the very thing that convinces job hunters to work with you.

taking it to the next level - embedding wellbeing into organisational culture

Whilst the promise of chill-out zones and wellbeing days are practical and positive actions to create better workplace health, workplace wellbeing needs to be embedded into the heart of the organisational culture.  For example, watching a video clip of the Managing Director talking about their training programme for the London Marathon and how they feel able to schedule their meetings and switch off their phone can be a powerful story. Testimonials like this demonstrate progressive work-life integration cultures that can attract candidates.

how to build a health and wellbeing team

Recruitment companies have already seen an increase in new job titles from ‘Chief Wellbeing Officer’ to ‘Welfare and Resilience Managers’. But, a company wide commitment to workplace health and wellbeing will likely need additional specialist resources. Workplace Mental Health First Aiders, as discussed in a previous blog, can play a key part in developing wellbeing initiatives and supporting employees. 

techtimeout focuses on digital wellbeing in the workplace.  Digital wellbeing refers directly to the impact that technology has on mental, physical and emotional wellbeing. With many employees spending their time at work looking at screens and then heading home and continuing to be connected to screens, technology impacts everyone. Potential new recruits, especially Generation Z, actively look for companies who make public commitments to digital wellbeing. 

techtimeout has helped hundreds of businesses and thousands of employees to create healthier relationships with technology. Our initiatives and accreditation programme provides businesses with discounted access to workplace programmes, tools and resources to help encourage their teams to work healthily and productively. For more information please click here.